FacilityDude provides industry leading, online software for facility maintenance, energy and business operations. Our applications provide the tools necessary to manage work orders, preventive maintenance scheduling, utility and energy analysis, inventory control and more. My role as the Client Engagement Marketing Manager is to support our Sales, Client Services and Professional Services teams as they on-board new clients. I will work with these teams to develop Social Selling and Customer Success programs that create repeated interactions that strengthen the emotional, psychological or physical investment clients have with FacilityDude.
Hyer Media is private online media and marketing firm based in North Carolina. CONSULTING: We consult with firms seeking to improve customer retention and loyalty by using email and social media marketing. We offer our clients a non-compete guarantee and complete confidentiality. Services include: - Email marketing and Social media strategy development and execution - Email marketing and Social media training workshops for employees and one-on-one - Social media profile development for employees and the firm - Social media policy development EVENT PROMOTION: We organize professional networking events such as SpeedLink Speed Networking, UpLink Professional Networking Luncheon, CuffLinks After Hours Networking and OpenLink Business Networking. We help Triangle region businesses improve exposure by providing sponsorship opportunities for these events as well as work with them to attract an audience from the Triangle region for their own promotions. ONLINE MEDIA: We build and manage community websites and topic-centric blogs in an effort to create a market for businesses to increase brand awareness. Our online properties include: - Linking the Triangle: A hyperlocal professional networking community based in the Research Triangle region of North Carolina serving Raleigh, Durham, Chapel Hill and Fayetteville. http://www.LinkingtheTriangle.com - Linking DC: A hyperlocal professional networking community based in the Washington DC metro area serving Northern Virginia, Maryland and Washington DC. http://www.LinkingDC.com COMING SOON: - etail email and Social Media Marketing Blog: http://www.etailemail.com - Linking Charlotte: http://www.LinkingCharlotte.com - Four Oaks, NC Community Blog: http://www.FourOaksNC.us Hyer Media - New Media Opportunity. Social Media Connection. (tm)
At Linking into Sales, Martin Brossman and I provide social media training and strategy that supports the sales cycle and your brand. Our focus is on training sales professionals to use social media ethically in sales and marketing by helping them establish a foundation for utilizing social media and social networks to develop their market and grow their sales. The Linking into Sales Podcast is a free podcast that we have offered since January 2011. Martin and I discuss what's affecting sales professionals, explain social media strategy and tactics, as well as recent changes in the digital marketing aether. The Linking into Sales Podcast is available on iTunes, Stitcher Radio, Google Listen and directly on our website. Currently, we have a growing listener base of several hundred located in over 30 countries. Be sure to join our LinkedIn group, follow on Twitter and add us to your Google+ circle. Learn more by visiting our website.
Linking The Triangle (formerly Linking Raleigh, NC) is a professional community and business networking group based in the Raleigh - Durham area. Linking the Triangle.com is a resource for professionals who value networking and job seekers looking for a new opportunity in the Raleigh - Durham area. Linking The Triangle (formerly Linking Raleigh NC.com) features an online professional community to connect with friends and co-workers, a Business Directory of Triangle based businesses, the OpenLink job board, Member Blog Feeds, Local News Blog Feeds, Events Calendar and more. If you are looking to improve your network in the Raleigh - Durham and Triangle area consider joining Linking The Triangle (formerly Linking Raleigh NC.com) on LinkedIn.com and visit http://www.LinkingTheTriangle.com to learn more. Linking The Triangle (formerly Linking Raleigh NC.com) also organizes professional networking events which include: OpenLink: an open networking event meant to bring together local professionals in a not intrusive event format. This event is paired with a charitable cause such as the Food Bank of CENC and the United Way SpeedLink: A speed networking event for professionals looking to make efficient use of their time by meeting a large number of people in a short amount of time.
KnowledgeTree provides content insights for business. We help thousands of global organizations become more efficient by helping enterprises get insight out of their content. With a strong foundation in document management, KnowledgeTree users can collaborate on, discover, and manage the business documents they depend on every day. Our cloud-based tools are structured for business and boost collaboration with no developers required. That means our clients save thousands of dollars per employee each year.
Delta Apparel, Inc. is an international design, marketing, manufacturing and sourcing company that features a portfolio of branded and private-label activewear apparel and headwear. As the Email Marketing Specialist of a growing B2B and B2C ecommerce team, I'm responsible for planning and executing digital marketing campaigns by using email marketing and SMS text messaging as well as working with our social media team to cross promote these campaigns on multiple social media networks including Facebook, Twitter, Google Plus, Pinterest and multiple daily deal sites. The following are the brands I work with and are owned and licensed to Delta Apparel, Inc.: Soffe (http://www.soffe.com) B2C Consumer Activewear Salt Life (http://www.saltlife.com/) B2C Consumer lifestyle apparel Junk Food (http://www.junkfoodclothing.com/) B2C Consumer vintage lifestyle apparel Delta Apparel (http://www.deltaapparel.com) B2B blank apparel My primary tasks and responsibilities are to: - Increase online ecommerce revenue. - Develop and execute eCommerce B2B and B2C email marketing promotional campaigns. - Develop and execute SMS Text Messaging campaigns. - Improve email marketing list growth, health and new subscriber acquisition. - Integrate social media marketing into email marketing campaigns to enhance the brand's image and reach. - Improve email marketing subscriber retention. - Ensure email marketing best practices are being practiced and executed. - Increase brand recognition through relevant online content generation. - Improve the overall performance of email marketing campaigns by managing through analytics and other quantitative data analysis tools. - Identify and strengthen weaknesses in the current email subscriber acquisition strategy. - Develop and execute digital marketing campaigns for new apparel product lines.
Greene Resources is an employment solutions company headquartered in Raleigh, North Carolina. We are dedicated to improving your productivity and profitability by helping recruit, on-board, and develop talented employees. Our services deliver results that reflect a deep understanding of your goals, your skill requirements, and your culture. My mission is to help companies grow and attract top talent through the resources available to me. This includes my extensive professional network and the candidate network that Greene has built over the last decade. Combining the two creates a highly valuable resource for employers looking for quality candidates and a partner that truly keeps client's best interests in mind.
iContact is a leading email marketing service based just out side of RTP in the Raleigh - Durham, North Carolina area. iContact provides businesses of all sizes online tools to help them easily create, send, and track email newsletters, auto responders and surveys. As a Product Marketing Analyst, I was tasked with keeping current on email and digital marketing industry developments and providing this information to key stake holders with in the company so that informed decisions can be made. Using social media tools and other methods are key to my role. Achievements Project Manager for Blog.iContact.com reboot project Project Manager and owner of competitive intelligence documentation and distribution Contributed research for the relaunch of iContact.com Discovered numerous opportunities to improve customer acquisition and retention in-house and through partnerships.
iContact is a leading email marketing service based just out side of RTP in the Raleigh - Durham, North Carolina area. iContact allows organizations of all sizes to easily create, send, and track email newsletters, RSS feeds, surveys, and auto responders. As the first Manager of Customer Retention I am responsible for developing a comprehensive customer retention program that targets specific points in the customer lifecycle map. By targeting these touch points we will begin using proactive and reactive tools and strategies to improve customer retention. These strategies will be measured, tested and adjusted by analyzing certain triggers that determine the current retention rate, lifetime customer value and the the cost to retain a customer. In addition, I will be working with the Manager of Billing to implement a strategy to retain customers calling to cancel their account. The mission of retention at iContact is to strengthen customer loyalty by understanding customers pain points then acting on them through education, partnership and development. Achievements in the position include: Creating and hiring individuals to take cancellation calls and encourage the customer to stay by providing additional education and more Launched Team Empowerment Program which provides Customer Support representatives an additional channel to wow the customers that need it the most Managed the Blog.iContact.com reboot project. Focus was to generate a fresh and designful blog that represented the expertise of iContact employees Assisted with educational program for new iContact customers by using our auto responder product Use SalesForce.com to identify and target customers with promotions through email marketing Efforts resulted in a positive impact to the average churn rate
BDS Marketing is a retail marketing organization that assists consumer electronics and apparel vendors with retail sales, marketing and merchandising awareness and market share. â¢Support various consumer electronics vendors with market reconnaissance. â¢Participate in marketing events and sales demonstrations to improve market share. â¢Consistent top sales performer. â¢Train retail sales employees about specific consumer electronics like Sony HDTVâs and digital cameras and Bosch appliances. Covered both the Washington DC metro area and the Raleigh - Durham metro area
iContact is a leading on-demand email marketing service based just out side of RTP in the Raleigh - Durham, North Carolina area. iContact allows organizations of all sizes to easily create, send, and track email newsletters, RSS feeds, surveys, and autoresponders. As a sales associate I take incoming calls to answer pre-sales questions, explain our services and generate leads for the enterprise sales team. I also participate in customer outreach programs to improve awareness of email marketing best practices and identify those who may need an out sourced solution to improve their email marketing ROI.
XRS Corporation, formerly known as XATA Corporation, is a leader in multimode asset tracking and messaging information technology management tools for the transportation and logistics industry. I oversaw the account support for 102 clients and their respective account and sales managers. Activities included contract and order management, accounts receivable activities, inventory management and inside sales. Accomplishments •Produced over $1 million in additional revenue through inside sales activities in 2007 •Renewed and extended contracts for several accounts •Produced training material for customers which included manuals, video and CD’s •Project team member for Siebel OnDemand implementation •Developed database for account and sales managers to analyze customer activities Office was located in the Washington DC metro area (Herndon, VA) Note: I was originally hired by Aether Systems which sold it's mobile asset tracking and communications business to Platinum Equity which named the division Geologic Solutions. Platinum Equity then sold Geologic Solutions to XATA Corporation.
Best Buy is the country's largest consumer electronics retailer. Converted Best Buy tech bench to the Geek Squad format. Implemented cultural change and trained sales associates on new service techniques, pricing, and tips for daily operations Generated new install and home technology service sales through the Geek Squad format. Repaired customer computers with issues related to software corruption from virus and spy ware infestations, configuration issues, and operating system failures. Diagnosed hardware failures such as hard drive crashed and data recovery, card and motherboard failures. Completed upgrades to include hard drives, memory, video cards, network cards, sound cards. Performed system tune ups to improve computer performance. Assigned to Springfield, VA and Manassas, VA locations.
Office Depot is one of the country's largest office products suppliers. Started as part time copy and print employee. Promoted employee development and conduct performance reviews. Transferred to new store and reduced controllable costs by $100,000 in five months by managing inventory and controllable costs which returned the store to profitable by the end of the year. Assigned to Melbourne, FL, Manassas, VA, Reston, VA and Sterling, VA locations.
Associates
Concentration: Business Administration
Diploma
Concentration: High School
Running, Blogging, Music, Video, Beta Testing, Email and Social Media Marketing, ecommerce, sales enablement, sales asset management, marketing automation
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